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According to the survey, sex workers face a wide number of challenges in Zambia, and there is still a need for increased awareness, sensitisation, and information. The sex workers interviewed expressed various preferences for print, interpersonal, and radio channels to access information. The report explains that formative target audience research is the process of obtaining relevant and appropriate information from audiences in order to feed into the designing of health and development communication materials.
This formative target audience research is part of an information gathering process that will culminate into production for materials for sex workers across the Soul City Institute's regional country partners. The study was carried out in Kasumbalesa border post in Chililabombwe district of the Copperbelt province of Zambia among sex workers. According to the report, most of the survey participants reported that they had been engaged in sex work for durations ranging from a few months to 10 years.
The research resulted in a wide range of findings, including the following:. In terms of information and programming, participants reported that role modelling encourages them to go for voluntary counselling and testing VCT.
They felt that if they are tested by someone who is also HIV positive, they feel motivated to do the test. They also felt this would work in reforming them; it could make sense for someone that has been a sex worker before to talk to them about changing because they would readily believe after seeing the change.
Some participants felt that there were high levels of denial and limited adherence to ART amongst the Zambians, this was evidenced by the high numbers of people who have been observed to not accept that they are HIV positive, and who do not want to take their ARVs to prolong their lives.